Step 10: Create a “Boomerangs Activity Status” Report

🔧 Setting Up the "Boomerang Contacts List" Report in Salesforce

This report helps you track engagement across Champion Tracking Boomerang Contacts.

Step 1: Create a New Report

  • Navigate to Reports tab in Salesforce.
  • Click New Report.
  • Choose Contacts & Accounts & BR as the report type.
  • Click Continue.

Step 2: Apply Filters

Use the Filters panel on the left side to narrow down the data:

  • Show Me: All Accounts
  • Created Date: All Time
  • Is a BR Contact: equals True

Step 3: Add Groupings

  • Group Rows by:
    • SDR Owner
    • Account Active (to see if the account is currently being worked)

Step 4: Add Required Columns

Use the Columns panel to add the following fields:

Field
Description
Created Date
When the contact was added
Last Activity
Last known engagement/activity
Meeting Set
Any meeting activity
First Name & Last Name
Contact name
Title
Contact’s job title
Account Name
Associated company
BR Past Relationship
Past CRM tag (e.g., Closed Lost)
BR Past CRM Account
Where they were previously tracked
Mobile
Phone number
BR LinkedIn URL
Clickable link to LinkedIn
Email
Email address
BR Current Job Started Date
Start date of the new role
BR Plays
Active Boomerang plays running on this contact

Note: Please add any additional fields that would help show engagement such as Outreach Sequence Status, Step Number, Contact Worked Status, Meeting booked.

 
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